Facebook Messenger Ads Benefit # 2- Exposureįacebook Messenger is fast evolving into an excellent medium for optimal exposure. Marketing is definitely gravitating from a selling-centric approach to a more friendly approach, regarding the fact that customers don’t like to feel like they’re being sold to.įacebook Messenger drives this trend forward by forming a direct contact channel between you and your audience.įB messenger’s direct engagement with consumers helps the brands fulfil their main goal of staying on in their minds and edging out the competition.Īlso, FB messenger ads support the prospects in the research phase of the customer journey and are used to construct meaningful relations between the brand and the ideal audience.Ĭustomers value interacting with the brand that goes the extra mile in providing them exceptional customer service. Facebook Messenger Ads Benefit #1- Direct Line Between Brand & Customers Leading to Better Customer Satisfaction One of the biggest reasons to use FB ads is that people are already messaging your business! Don’t forget to segment- Segment your contact list for a more personalized ad experience because targeted ads are always more effective.Remember, these customers have finished the investigation phase of the customer journey and need a little stimulus to take the next step. Promote something precise, like an event or discounts.Promoted messages can be used only for people who have already contacted you in the past( remarketing purpose). Use simple, static ads especially made for Messenger.It is a good place to take things forward with a CTA. Keep the CTA in Messenger- People are on Facebook Messenger to send a message.Home screen ads work similarly to generic Facebook ads. Open the chat by asking some engaging questions to your prospect.Use a chatbot to open the conversation and pass it off to a real executive for a more in-depth sales conversation.It means, when a customer clicks on an ad in the newsfeed, they are sent to Facebook messenger, where a chatbot prompts the conversation, fosters it, and guides it into a paying customer. There are 3 prominent methods that leverage Facebook Messenger for advertising.Ĭlick-to-messenger ads can initiate a direct response to Facebook Messenger with your standard-issue Facebook advertisement. Facebook Messenger Ads: Best Practices for Marketers Since discussion is a crucial first step to successful relationship building, if you do, you’re doing something extra and delivering an added way to interact with you. If users are encouraged for a conversation, they are more likely to reach out through messages for satiating general questions before purchasing.įB messenger ads are a new way of conversation. Opening the door for dialogue is a powerful selling tool. The Sponsored Messages indirectly lead to an increase in messages because the message box is already open. FB messenger ads make you stand out from the rest and give you the necessary visibility. In a time when the newsfeed is more engaged than ever, any small benefit or skipping the newsfeed altogether-is a welcome change.Īnd it is especially true for sponsored messages. These are all prepared to start conversations, push interactions, sales, and generate leads on Facebook posts. It is a promoted post used by the brands to get users to message their company for a business-related conversation, answer questions, and boost conversions.įacebook Messenger can start on many platforms across the Facebook family of apps, including-įacebook Messenger Ads are a somewhat new ad feature to prompt a text conversation with your business at the click of a button.įacebook nowadays presents a few different types of Messenger Ads: Messenger Ads offers objective and placement elements to an ad and both can do marvels if optimized and utilized accurately.įacebook Messenger ads let the audiences contact the businesses through the Facebook Messenger app. Facebook Messenger Ads are one of the fastest-growing channels for marketing because multiple people are using them to connect with businesses regularly.Īnd it makes sense rightly, regarding the number of monthly active users on Facebook, who would not want to make the best of this enormous target audience.Īdvertising on Facebook can elevate your business broadly because of the expansive range of features that let you join with users in multiple places with niche-specific objectives to push distinct types of developments.
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